Mark Erder APV's founder, set up the company in partnership with British journalist Adrian Brown in 1991. From its beginnings as Asia's first and only independent news bureau, Mark has helped steer APV's diversification into programming, corporate video, satellite transmission and digital delivery.

In 2003, the company was restructured and Mark re-focused his efforts on its strategic direction and further development of factual programming.

Over the course of his 30-year career as a journalist, cameraman, editor, and filmmaker, Mark has produced documentaries, breaking news stories, and corporate videos.

His long list of credits include BBC productions, most notably "The Last Governor," which was filmed over a five-year period, and "Of All the Gin Joints," an APV co-production for the BBC's "Correspondent" series. Among his earlier projects, "Silver Valley" won the Grand Prix at Cinema du Reel in Paris in 1984.

He has directed and produced corporate and commercial work for clients as diverse as American Express, Intel, Pepsi, Caritas and Merrill Lynch, and his broadcast news credentials include ongoing coverage of events such as Tiananmen Square and the first Gulf War.

He studied film and cinematography at MIT in Boston and has worked in media and documentary film since 1975. Mark regularly has it both ways, can make an omelette without breaking eggs, teaches new dogs old tricks, sips soup with a knife, and not only has his cake, but eats it after every meal.