10.05.2009

tony.reno

Will you use it?  http://robo.to/

"...easy to update, video-enabled calling card. Write once, publish everywhere!"

social media | Web 2.0 | interesting | Cool Websites | video

23.04.2009

christopher.slaughter

CommCore is a US-based communications consultancy, and one of APV's strategic partners.  They've got specific expertise in media training and presentation skills training, but they also are experts at crisis communications.  They're very much on top of current trends in social media, and how they can serve -- or not serve -- communication managers' strategic goals. 

After the recent GLBTQ debacle at Amazon (known to Twitterers as #amazonfail) and the outrage over Johnson & Johnson's Motrin ad (or #motrinmoms in Twitterese), the very, very smart team at CommCore commented: 

In crisis communications, we often talk about the "Golden Hour" a period of time in which you can gather information and respond. It is a phrase from emergency medicine which says that you don't have tons of time, but a little more time than you think. The first five minutes of gut instinct panic responses could lead to the wrong actions in medicine. Taking a little bit more time - but not too much - allows for finding out more data and information, and a more informed response. In social media, we're watching to see if the "golden hour" principle is the rule or the exception.

And with new social media users signing-up in the millions, the trend is definitely worth watching.   Twitter in particular seems to be going hog-wild lately, so these two incidents are almost certainly just the start of this pehnomenon.

Twitter | blog-roll | business | consulting | crisis communications | Web 2.0 | social media | CommCore