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Very good (if a bit self-serving) "making of"... followed by the actual ad itselfwhich is pretty cool. I mean, who doesn't love putting up a 60-foot crane in the middle of the desert for a nighttime shoot? But it occurs to me that if this car is supposed to be an "energy-saving" hybrid, isn't this a rather extravagant way of advertising it... by turning the lights of about a thousand cars on and off all night long...?
Honda Insight - The Making of "Let it Shine” from Honda on Vimeo.
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