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Audience research company Synovate had previously made several videos with APV when they approached us to help them develop a "music video" featuring CEO Adrian Chedore rapping about their company. 

The original video footage was shot on blue screen, and literally everything else -- including, at one point, most of Adrian's torso! -- was created by the APV's 3-D animator Andrea Rascaglia.   This video shows the steps Andrea went through to create these 3-D visual effects, with before, during, and after views.